{"id":2732,"date":"2024-06-20T09:00:00","date_gmt":"2024-06-20T07:00:00","guid":{"rendered":"https:\/\/www.thomasmarko-associes.com\/responsible-influence\/"},"modified":"2025-01-29T11:56:56","modified_gmt":"2025-01-29T10:56:56","slug":"responsible-influence","status":"publish","type":"post","link":"https:\/\/www.thomasmarko-associes.com\/en\/responsible-influence\/","title":{"rendered":"Responsible Influence"},"content":{"rendered":"\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Thomas Marko &amp; Associ\u00e9s achieves highest level of Responsible Influence certification<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Thomas Marko &amp; Associ\u00e9s has been awarded the &#8220;Agence Conseil en Influence Responsable&#8221; label by AFNOR Certification, with expert level 3 stars. This distinction follows on from the agency&#8217;s &#8220;RSE Agences Actives&#8221; certification, and rewards its commitment and ongoing efforts to carry out ethical and responsible influence actions. We have put in place a Responsible Influence policy that guides all our activities and guarantees exemplary transparency and integrity in our practices. Our Responsible Influence referent plays a key role in applying and monitoring these principles on a daily basis.   <\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>&#8220;We would like to express our deep gratitude to our team for their exemplary professionalism, as well as to all the influencers, agents and platforms with whom we collaborate. We would also like to thank our customers for the trust they place in us. Together, let&#8217;s continue our commitment to promoting a positive and sustainable influence&#8221;,<\/em> says Aur\u00e9lie Passedoit-Auvray, Head of Communications, Development and CSR.<\/p>\n<\/blockquote>\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>The<sup>1st<\/sup> &#8220;Responsible Influence Consulting Agency&#8221; label to turn commitments into actions<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Initiated by the SCRP (Syndicat du Conseil en Relations Publics), of which Thomas Marko is Vice-President, the &#8220;Agence Conseil en Influence Responsable&#8221; label marks an important step in promoting responsible influence within the communications industry. Specifically adapted to consulting agencies, it follows on from the Influencer Relations Charter signed in 2020, setting strong requirements in terms of consulting, transparency, integrity, compliance and measurement. <\/p>\n\n<p class=\"wp-block-paragraph\">In parallel with the strengthening of the legal framework, notably with the law governing commercial influence, the aim of this label is to provide the market with a benchmark of best practices and to promote the most mature players in the field of responsible influence. The label&#8217;s questionnaire is structured around the consulting agency&#8217;s three audiences: in-house, influencers and client companies or organizations. The evaluation criteria take into account the challenges of responsible influence, as well as the implementation and management required to build, structure and improve one&#8217;s approach.  <\/p>\n\n<p class=\"wp-block-paragraph\">Audited by AFNOR Certification, consulting agencies that have achieved the minimum level required to be awarded the label are distinguished on three levels: 1 star, committed level, 2 stars, confirmed level and 3 stars, expert level.<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/blockquote>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Following on from its &#8220;RSE Agences Actives&#8221; certification, Thomas Marko &amp; Associ\u00e9s has been awarded the expert level of the &#8220;Agence Conseil en Influence Responsable&#8221; label by AFNOR Certification [&#8230;].<\/p>\n","protected":false},"author":1,"featured_media":1265,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Thomas Marko &amp; Associ\u00e9s, experts in Responsible Influence<\/title>\n<meta name=\"description\" content=\"Following on from its AFNOR &quot;RSE Agences Actives&quot; certification, Thomas Marko &amp; Associ\u00e9s has been awarded the &quot;Agence Conseil en Influence Responsable&quot; label.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thomas Marko &amp; Associ\u00e9s, experts in Responsible Influence\" \/>\n<meta property=\"og:description\" content=\"Following on from its AFNOR &quot;RSE Agences Actives&quot; certification, Thomas Marko &amp; Associ\u00e9s has been awarded the &quot;Agence Conseil en Influence Responsable&quot; label.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thomasmarko-associes.com\/en\/responsible-influence\/\" \/>\n<meta property=\"og:site_name\" content=\"Thomas Marko &amp; Associ\u00e9s\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-20T07:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-29T10:56:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thomasmarko-associes.com\/wp-content\/uploads\/2024\/10\/VISUEL_INFLUENCE_RESPONSABLE.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin_scenarii\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin_scenarii\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.thomasmarko-associes.com\\\/en\\\/responsible-influence\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thomasmarko-associes.com\\\/en\\\/responsible-influence\\\/\"},\"author\":{\"name\":\"admin_scenarii\",\"@id\":\"https:\\\/\\\/www.thomasmarko-associes.com\\\/en\\\/#\\\/schema\\\/person\\\/04f323f6fc9a3e483672108708d19a72\"},\"headline\":\"Responsible Influence\",\"datePublished\":\"2024-06-20T07:00:00+00:00\",\"dateModified\":\"2025-01-29T10:56:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.thomasmarko-associes.com\\\/en\\\/responsible-influence\\\/\"},\"wordCount\":370,\"publisher\":{\"@id\":\"https:\\\/\\\/www.thomasmarko-associes.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thomasmarko-associes.com\\\/en\\\/responsible-influence\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thomasmarko-associes.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/VISUEL_INFLUENCE_RESPONSABLE.png\",\"articleSection\":[\"Non classifi\u00e9(e)\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.thomasmarko-associes.com\\\/en\\\/responsible-influence\\\/\",\"url\":\"https:\\\/\\\/www.thomasmarko-associes.com\\\/en\\\/responsible-influence\\\/\",\"name\":\"Thomas Marko & Associ\u00e9s, experts in Responsible Influence\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thomasmarko-associes.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.thomasmarko-associes.com\\\/en\\\/responsible-influence\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thomasmarko-associes.com\\\/en\\\/responsible-influence\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thomasmarko-associes.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/VISUEL_INFLUENCE_RESPONSABLE.png\",\"datePublished\":\"2024-06-20T07:00:00+00:00\",\"dateModified\":\"2025-01-29T10:56:56+00:00\",\"description\":\"Following on from its AFNOR \\\"RSE Agences Actives\\\" certification, Thomas Marko & Associ\u00e9s has been awarded the \\\"Agence Conseil en Influence Responsable\\\" label.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.thomasmarko-associes.com\\\/en\\\/responsible-influence\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.thomasmarko-associes.com\\\/en\\\/responsible-influence\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.thomasmarko-associes.com\\\/en\\\/responsible-influence\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.thomasmarko-associes.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/VISUEL_INFLUENCE_RESPONSABLE.png\",\"contentUrl\":\"https:\\\/\\\/www.thomasmarko-associes.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/VISUEL_INFLUENCE_RESPONSABLE.png\",\"width\":1200,\"height\":800,\"caption\":\"Influenceuse beaut\u00e9\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.thomasmarko-associes.com\\\/en\\\/responsible-influence\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.thomasmarko-associes.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Responsible Influence\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.thomasmarko-associes.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.thomasmarko-associes.com\\\/en\\\/\",\"name\":\"TMA\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.thomasmarko-associes.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.thomasmarko-associes.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.thomasmarko-associes.com\\\/en\\\/#organization\",\"name\":\"TMA\",\"url\":\"https:\\\/\\\/www.thomasmarko-associes.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.thomasmarko-associes.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.thomasmarko-associes.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/logo-tma-bleu.svg\",\"contentUrl\":\"https:\\\/\\\/www.thomasmarko-associes.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/logo-tma-bleu.svg\",\"width\":338,\"height\":106,\"caption\":\"TMA\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thomasmarko-associes.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.thomasmarko-associes.com\\\/en\\\/#\\\/schema\\\/person\\\/04f323f6fc9a3e483672108708d19a72\",\"name\":\"admin_scenarii\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5d16273bf0ae1c5a9a133cb14d797b8c5bddd6d46b5b34513f0f159b17139fac?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5d16273bf0ae1c5a9a133cb14d797b8c5bddd6d46b5b34513f0f159b17139fac?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5d16273bf0ae1c5a9a133cb14d797b8c5bddd6d46b5b34513f0f159b17139fac?s=96&d=mm&r=g\",\"caption\":\"admin_scenarii\"},\"sameAs\":[\"http:\\\/\\\/thomasmarko.scenarii.fr\"],\"url\":\"https:\\\/\\\/www.thomasmarko-associes.com\\\/en\\\/author\\\/admin_scenarii\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Thomas Marko & Associ\u00e9s, experts in Responsible Influence","description":"Following on from its AFNOR \"RSE Agences Actives\" certification, Thomas Marko & Associ\u00e9s has been awarded the \"Agence Conseil en Influence Responsable\" label.","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Thomas Marko & Associ\u00e9s, experts in Responsible Influence","og_description":"Following on from its AFNOR \"RSE Agences Actives\" certification, Thomas Marko & Associ\u00e9s has been awarded the \"Agence Conseil en Influence Responsable\" label.","og_url":"https:\/\/www.thomasmarko-associes.com\/en\/responsible-influence\/","og_site_name":"Thomas Marko &amp; Associ\u00e9s","article_published_time":"2024-06-20T07:00:00+00:00","article_modified_time":"2025-01-29T10:56:56+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/www.thomasmarko-associes.com\/wp-content\/uploads\/2024\/10\/VISUEL_INFLUENCE_RESPONSABLE.png","type":"image\/png"}],"author":"admin_scenarii","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin_scenarii","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.thomasmarko-associes.com\/en\/responsible-influence\/#article","isPartOf":{"@id":"https:\/\/www.thomasmarko-associes.com\/en\/responsible-influence\/"},"author":{"name":"admin_scenarii","@id":"https:\/\/www.thomasmarko-associes.com\/en\/#\/schema\/person\/04f323f6fc9a3e483672108708d19a72"},"headline":"Responsible Influence","datePublished":"2024-06-20T07:00:00+00:00","dateModified":"2025-01-29T10:56:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.thomasmarko-associes.com\/en\/responsible-influence\/"},"wordCount":370,"publisher":{"@id":"https:\/\/www.thomasmarko-associes.com\/en\/#organization"},"image":{"@id":"https:\/\/www.thomasmarko-associes.com\/en\/responsible-influence\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thomasmarko-associes.com\/wp-content\/uploads\/2024\/10\/VISUEL_INFLUENCE_RESPONSABLE.png","articleSection":["Non classifi\u00e9(e)"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.thomasmarko-associes.com\/en\/responsible-influence\/","url":"https:\/\/www.thomasmarko-associes.com\/en\/responsible-influence\/","name":"Thomas Marko & Associ\u00e9s, experts in Responsible Influence","isPartOf":{"@id":"https:\/\/www.thomasmarko-associes.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.thomasmarko-associes.com\/en\/responsible-influence\/#primaryimage"},"image":{"@id":"https:\/\/www.thomasmarko-associes.com\/en\/responsible-influence\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thomasmarko-associes.com\/wp-content\/uploads\/2024\/10\/VISUEL_INFLUENCE_RESPONSABLE.png","datePublished":"2024-06-20T07:00:00+00:00","dateModified":"2025-01-29T10:56:56+00:00","description":"Following on from its AFNOR \"RSE Agences Actives\" certification, Thomas Marko & Associ\u00e9s has been awarded the \"Agence Conseil en Influence Responsable\" label.","breadcrumb":{"@id":"https:\/\/www.thomasmarko-associes.com\/en\/responsible-influence\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.thomasmarko-associes.com\/en\/responsible-influence\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thomasmarko-associes.com\/en\/responsible-influence\/#primaryimage","url":"https:\/\/www.thomasmarko-associes.com\/wp-content\/uploads\/2024\/10\/VISUEL_INFLUENCE_RESPONSABLE.png","contentUrl":"https:\/\/www.thomasmarko-associes.com\/wp-content\/uploads\/2024\/10\/VISUEL_INFLUENCE_RESPONSABLE.png","width":1200,"height":800,"caption":"Influenceuse beaut\u00e9"},{"@type":"BreadcrumbList","@id":"https:\/\/www.thomasmarko-associes.com\/en\/responsible-influence\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.thomasmarko-associes.com\/en\/"},{"@type":"ListItem","position":2,"name":"Responsible Influence"}]},{"@type":"WebSite","@id":"https:\/\/www.thomasmarko-associes.com\/en\/#website","url":"https:\/\/www.thomasmarko-associes.com\/en\/","name":"TMA","description":"","publisher":{"@id":"https:\/\/www.thomasmarko-associes.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.thomasmarko-associes.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.thomasmarko-associes.com\/en\/#organization","name":"TMA","url":"https:\/\/www.thomasmarko-associes.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thomasmarko-associes.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.thomasmarko-associes.com\/wp-content\/uploads\/2024\/07\/logo-tma-bleu.svg","contentUrl":"https:\/\/www.thomasmarko-associes.com\/wp-content\/uploads\/2024\/07\/logo-tma-bleu.svg","width":338,"height":106,"caption":"TMA"},"image":{"@id":"https:\/\/www.thomasmarko-associes.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.thomasmarko-associes.com\/en\/#\/schema\/person\/04f323f6fc9a3e483672108708d19a72","name":"admin_scenarii","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/5d16273bf0ae1c5a9a133cb14d797b8c5bddd6d46b5b34513f0f159b17139fac?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5d16273bf0ae1c5a9a133cb14d797b8c5bddd6d46b5b34513f0f159b17139fac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5d16273bf0ae1c5a9a133cb14d797b8c5bddd6d46b5b34513f0f159b17139fac?s=96&d=mm&r=g","caption":"admin_scenarii"},"sameAs":["http:\/\/thomasmarko.scenarii.fr"],"url":"https:\/\/www.thomasmarko-associes.com\/en\/author\/admin_scenarii\/"}]}},"_links":{"self":[{"href":"https:\/\/www.thomasmarko-associes.com\/en\/wp-json\/wp\/v2\/posts\/2732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thomasmarko-associes.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thomasmarko-associes.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thomasmarko-associes.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thomasmarko-associes.com\/en\/wp-json\/wp\/v2\/comments?post=2732"}],"version-history":[{"count":1,"href":"https:\/\/www.thomasmarko-associes.com\/en\/wp-json\/wp\/v2\/posts\/2732\/revisions"}],"predecessor-version":[{"id":2734,"href":"https:\/\/www.thomasmarko-associes.com\/en\/wp-json\/wp\/v2\/posts\/2732\/revisions\/2734"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thomasmarko-associes.com\/en\/wp-json\/wp\/v2\/media\/1265"}],"wp:attachment":[{"href":"https:\/\/www.thomasmarko-associes.com\/en\/wp-json\/wp\/v2\/media?parent=2732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thomasmarko-associes.com\/en\/wp-json\/wp\/v2\/categories?post=2732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thomasmarko-associes.com\/en\/wp-json\/wp\/v2\/tags?post=2732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}