{"id":3532,"date":"2025-05-20T10:44:01","date_gmt":"2025-05-20T08:44:01","guid":{"rendered":"https:\/\/www.thomasmarko-associes.com\/parmigiano-reggiano\/"},"modified":"2025-12-18T10:23:59","modified_gmt":"2025-12-18T09:23:59","slug":"parmigiano-reggiano","status":"publish","type":"post","link":"https:\/\/www.thomasmarko-associes.com\/en\/parmigiano-reggiano\/","title":{"rendered":"Parmigiano Reggiano"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong>Thomas Marko &amp; Associ\u00e9s help promote Parmigiano Reggiano in France<\/strong><\/p>\n\n<p>Consorzio del Formaggio <a href=\"https:\/\/www.parmigianoreggiano.com\/fr\">Parmigiano Reggiano<\/a> renews its confidence in Thomas Marko &amp; Associ\u00e9s in 2025 to deploy a corporate and product media relations strategy aimed at reinforcing the premium positioning of Parmigiano Reggiano in France. The agency will support the brand in promoting its artisanal know-how, in educating consumers about its rich taste and versatility in the kitchen, and in defending its appellation against imitation products. This strategy also aims to mobilize a new generation of consumers around an authentic story, while highlighting the role of the Consortium in preserving the identity and worldwide reputation of Parmigiano Reggiano.  <\/p>\n\n<p class=\"has-medium-font-size\"><strong>France, a strategic market at the forefront of European exports<\/strong><\/p>\n\n<p>In 2024, Parmigiano Reggiano achieved record sales of 3.2 billion euros, with sales growth of +9.2%, including +13.7% internationally. France emerged as the European Union&#8217;s leading export market, with 14,779 tonnes sold, or 20.4% of export volumes, up +9.1% on 2023. <\/p>\n\n<p>Thomas Marko &amp; Associ\u00e9s handles corporate and product media relations, to promote the uniqueness of Parmigiano Reggiano to journalists, opinion leaders and influencers. This mission draws on the agency&#8217;s recognized expertise in promoting international brands, particularly in the agri-food, appellations and gastronomic excellence sectors. <\/p>\n\n<p><em>\u201cThis client confirms our ability to support brands with high added-value heritage and territorial roots in mature, strategic markets such as France. It&#8217;s also the recognition of a relationship of trust built over time\u201d,<\/em> comments Thomas Marko, Founder &#8211; Associate Director of the agency.<\/p>\n\n<p>Today, Parmigiano Reggiano enjoys a wide reach, from private tables to gourmet kitchens. In parallel with its growth, the Consortium is investing massively in marketing and communication: 28.4 million euros were spent on this in 2024, to assert its ambition to become a global iconic brand as well as protect its PDO and know-how from counterfeiting. <\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consorzio del Formaggio Parmigiano Reggiano renews its confidence in Thomas Marko &amp; Associ\u00e9s to deploy a corporate &amp; product PR strategy, reinforcing its premium positioning in France [&#8230;].<\/p>\n","protected":false},"author":2,"featured_media":2582,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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