{"id":3658,"date":"2025-07-01T12:03:00","date_gmt":"2025-07-01T10:03:00","guid":{"rendered":"https:\/\/www.thomasmarko-associes.com\/interfel-2\/"},"modified":"2025-12-18T10:23:59","modified_gmt":"2025-12-18T09:23:59","slug":"interfel-2","status":"publish","type":"post","link":"https:\/\/www.thomasmarko-associes.com\/en\/interfel-2\/","title":{"rendered":"Interfel"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong><a href=\"https:\/\/www.lesfruitsetlegumesfrais.com\/\">Fresh fruit and vegetables<\/a> are in street mode<\/strong><\/p>\n\n<p>Thomas Marko &amp; Associ\u00e9s designed and orchestrated a colorful event for content creators on behalf of <a href=\"https:\/\/www.interfel.com\/\">Interfel<\/a> &#8211; the interprofessional association for fresh fruit and vegetables. This activation, designed to mark the launch of the &#8220;Jamais Trop&#8221; Street campaign, combined food, urban culture and collective creativity. <\/p>\n\n<p>On Tuesday, July<sup>1<\/sup>, in the streets of Paris&#8217;s 14th arrondissement, fresh fruit and vegetables took over the urban space with an immersive display:<\/p>\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:45% auto\"><figure class=\"wp-block-media-text__media\"><video controls src=\"https:\/\/www.thomasmarko-associes.com\/wp-content\/uploads\/2025\/07\/VIDEOS_TMA_INTERFEL-4.mp4\"><\/video><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-medium-font-size\">&#8211; <strong>Graffiti workshop<\/strong> and guided tour of Parisian street art with the <strong>Background Paris<\/strong> collective and artist <strong>Ykoner<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><br\/>&#8211; <strong>Live performance<\/strong> by street artist <strong>Bruno Graffer<\/strong>, creator of the campaign&#8217;s visual signature<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><br\/>&#8211; <strong>Tasting of street food <\/strong>based on fresh fruit and vegetables, created by chef <strong>Pierre Lefebvre<\/strong><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n<p>It&#8217;s a bold, offbeat way of showing fresh fruit and vegetables in a different light: where it&#8217;s created, where it&#8217;s vibrant. One thing is certain: never too good, never too cool, never too street! <\/p>\n\n<p class=\"has-medium-font-size\"><strong>A fresh summer tour<\/strong><\/p>\n\n<p>The event launches the &#8220;Jamais Trop&#8221; foodtruck tour, deployed throughout the summer at 17 festivals across France, with the aim of repositioning fresh fruit and vegetables at the heart of street-food.<\/p>\n\n<p>While pizza, burgers and kebabs may dominate today&#8217;s urban culinary scene, raw, healthy products have their place. Yet, in the collective imagination, fruit and vegetables are still too often left out of this food culture. <\/p>\n\n<p>With this campaign, Interfel is defending a no-holds-barred vision of food: you don&#8217;t have to be junk to be street. It&#8217;s an invitation to rethink our habits with freshness, gourmandise&#8230; and style. <\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With Interfel, Thomas Marko &amp; Associ\u00e9s signed a colorful and urban event launch for the &#8220;Jamais Trop&#8221; Street campaign, alongside content creators. [&#8230;] <\/p>\n","protected":false},"author":2,"featured_media":3635,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Interfel - Thomas Marko &amp; Associ\u00e9s<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interfel - Thomas Marko &amp; Associ\u00e9s\" \/>\n<meta property=\"og:description\" content=\"With Interfel, Thomas Marko &amp; Associ\u00e9s signed a colorful and urban event launch for the &quot;Jamais Trop&quot; Street campaign, alongside content creators. 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