Employer branding: Thomas Marko & Associés launches Speedy on TikTok to appeal to Generation Z
Speedy (Bridgestone Group), a leader in automotive diagnostics and maintenance, has chosen Thomas Marko & Associés, a communications and influence consulting agency, to orchestrate its launch on TikTok. Relying on the agency's expertise in social media strategy, content production, video production designed for social networks, and advertising account management, Speedy is taking a strong turn to renew its communication, reach a younger audience and strengthen its HR appeal.
A TikTok-native editorial and creative strategy
Speedy continues to modernize and enhance its businesses, with an emphasis on proximity and authenticity.
With 55% of 18-29 year-olds on TikTok*, Speedy has made the strategic choice to integrate a platform that is now central to the habits of the younger generation. This launch is part of a two-pronged approach:
- Build brand awareness among a target group with little exposure to traditional channels,
- And to promote the skills and expertise that make up the Speedy network, with a view to recruitment and employer branding.
Through short, immersive and useful content, Speedy aims to give a glimpse into the day-to-day life of its workshops, make its services more accessible and create a direct and authentic link with the talents of tomorrow.
To support this turnaround, Thomas Marko & Associés designed an editorial and creative strategy natively conceived for TikTok. The agency defined the brand's positioning on the platform, oversaw video production, and managed the implementation of sponsored campaigns to reinforce the impact of the content.
Thanks to an approach combining in-depth knowledge of audiences, editorial creativity and influence expertise, Thomas Marko & Associés enables Speedy to speak out in an accurate, impactful and embodied way on a constantly evolving network.
* Source: Statista Consumer Insights