For us, determining and promoting
the " raison d'être ",
the " purpose " of your brand, your company, your organization, your policy is no longer enough to mobilize citizens, consumers, stakeholders and employees.
For us, the search for the " meaning " is also part of an approach to the past, because this quest is insufficient and incomplete.
It does not explain everything, far from it.
For us,
, what is decisive today is the " reason to act ", the reason to decide, to mobilize, to revolt, to adopt a behavior, to exercise a preference.
Your communications and engagement strategy must first identify what we call the " cause ". The one that inspires, the one that's carried high, the one that's pleaded for, whether it's major, great, noble or sometimes even on the verge of being lost.
Once your " cause " has been identified,
we'll put it together and embrace it to win.
Our
history
and our values
Our agency was founded in 1987 by Thomas Marko, a 24-year-old student of public law and communications. At the time of its launch, he had already spent 7 years at the head of a cultural association organizing some fifty events, including novel formats (literary talk-shows in nightclubs, fashion shows, controversial debates, etc.). Drawing on this history, the agency's team quickly established itself with major brands, thanks to its creative approach combining events and media relations.
(Pilot of a literary talk show at the Palace. Philippe Léotard, Thomas Marko, Jean-Edern Hallier)
Gradually, our customers also turned to us to handle their corporate communications and crisis management, interested in the non-conformism of our solutions. Our CEO's legal bent has led the agency to become in part a specialist in complex and sensitive issues, and in sectors faced with societal acceptability.
(1664 by Starck exhibition at the Centre Pompidou for Brasseries Kronenbourg)
Combining the expertise required for brand strategies with services dedicated to governance, we have consultants from a wide range of backgrounds, accustomed to working together in project mode to implement integrated product and corporate strategies. Distinguished by a DNA combining boldness, rigor and commitment, our agency, led by a solid, committed team, constantly cultivates its singularity, independence, entrepreneurial dimension and benevolence.
(President François Hollande inaugurates Sarenza's new logistics center in Réau, Seine-et-Marne)
We'd like to start by thanking Puma, the world's 3rd-largest sports equipment manufacturer, which has inspired us so much and which we've supported for 32 years in terms of product and corporate PR.
Our
commitments
ethics
and csr
As a member of the Syndicat du Conseil en Relations Publics (SCRP), we adhere to the highest ethical and deontological standards of our profession. We are signatories to numerous charters, including the Charte de la relation influenceurs, the déclaration d'engagement en matière d'utilisation des IA Génératives and the Charte de la diversité.
For its public affairs activities, our agency is listed in the register of interest representatives of the Haute Autorité pour la Transparence de la Vie Publique (HATVP). Supported by our Data Protection Officer (DPO), all our actions comply with the requirements of the General Data Protection Regulation (RGPD).
Our CSR policy and governance (available on request) is guided by actions structured around several key areas :
Promote healthy competition and practices that meet the highest deontological and ethical standards ;
To be a player committed to well-being in the workplace, to offer jobs that enable our employees to achieve their full potential and to contribute to their personal development ;
Reduce the environmental impact of our activities, as well as those of our customers, partners and suppliers, by meeting or stimulating their sustainability challenges.
Pour guider nos actions RSE, notre agence dispose d’une charte éthique, d’une charte sur l’égalité, la diversité et l’inclusion, d’une politique de gestion des ressources humaines, d’un code de conduite fournisseurs, d’une politique environnementale ainsi que d’une politique d’achats responsables (disponibles sur demande). Thomas Marko & Associés est certifié AFNOR « RSE Agences Actives » (3 étoiles) et « Influence Responsable » (3 étoiles).
We have in-house referents who enforce our rules and lead action programs : Ethics, CSR, Psycho-Social Risks and Harassment, Responsible Influence, Generative Artificial Intelligence.
Among our
causes...
Support for abused children
Yesterday, alongside Enfance & Partage and SOS Children's Villages, our agency has been supporting the Fondation Action Enfance since 2010. Sponsored by Jean Dujardin and Marc Lièvremont, Action Enfance's mission is to provide long-term protection and education for children at risk. It welcomes 1,000 brothers and sisters together in its 15 children's and teenagers' villages in 9 départements, in a stable and protective environment. Our employees help to raise the profile and image of the foundation to encourage fund-raising, and our agency is also a patron of certain projects.
Discover Action Enfance
Promoting internal career paths
Since its launch, our agency has given young people a chance, whatever their training, background or culture. Our managers seek out talented interns and recent graduates and introduce them to the world of public relations, using a tried-and-tested mentoring system and giving them a great deal of responsibility for motivating projects. Many of our employees have launched their careers in this way and have progressed to key positions, step by step, after an internship or a first job. For example, our Managing Director Florence started out in the branch as a switchboard operator.
Discover our managers
Eco-design for publishing
Our agency produces a large number of publishing products every year. We encourage the reduction of the environmental impact of these editions by advising our customers to limit themselves to digital versions. When printed versions are nevertheless necessary, we propose eco-design. This is based on choices made at every stage of production: limiting the use of solid colors, giving priority to black and white photos, low-ink-consumption typefaces, paper from sustainably managed forests, vegetable-based inks, water-based varnishes.
Our
network
A unique feature of our agency and constantly evolving, our network in France enables us to operate in and from the regions, as close as possible to local media, opinion leaders, elected officials, decision-makers, influencers and consumers.
Managed from Lyon, this network of agencies and experts helps us roll out national and international strategies in the regions, as well as promoting the influence and public relations of local players.
We also provide strategic support and implementation for restructuring and changes in scope at production sites or regional headquarters.
Thanks to our network of international partners covering more than 80 countries in the EMEA, Americas and Asia-Pacific zones, our agency can deploy on demand and manage the international coordination of communication and influence strategies. Depending on your needs, we can activate the IPREX network, which we represent in France, the network of public relations agencies of the ICCO (International Communication Consultancy Organisation) or the Confrad collective of the Venice Group.
Our
managers
NOTRE AGENCE EST ANIMÉE PAR UNE ÉQUIPE MANAGÉRIALE COMPOSÉE DE STRATÈGES EN COMMUNICATION DE MARQUE ET D’EXPERTS EN COMMUNICATION INSTITUTIONNELLE FAVORISANT AINSI LES APPROCHES INTÉGRÉES. OUR MANAGERS CAN ALSO DRAW ON A PROVEN NETWORK OF EXTERNAL SKILLS AND PERSONALITIES FROM THE WORLDS OF BUSINESS, POLITICS, INSTITUTIONS, SCIENCE, TECHNOLOGY AND THE ARTS.