HIFAS da TERRA chooses Thomas Marko & Associés to raise its profile in France
Following a consultation of agencies, HIFAS da TERRA, pioneer in the field of Mycotherapy and European leader in natural food supplements based on medicinal mushrooms, has chosen Thomas Marko & Associés to manage its media relations strategy in France. Already recognized for its unique expertise in medicinal mushrooms and established in over twenty countries, the brand is entering a new phase in its development, with the ambition of becoming a global benchmark in biotechnology applied to health.
A major player in natural health at the heart of contemporary issues
Founded in Galicia, north-west Spain, by biologist and oncology doctor Catalina Fernández de Ana Portela, HIFAS da TERRA draws on a family heritage of myciculture and over 25 years of scientific research to develop innovative natural solutions for health and well-being.
The company stands out for its rigorous quality standards applied at every stage of the value chain: selection and organic cultivation of strains, standardized extraction, systematic analytical controls, guaranteeing quality and efficacy thanks to its Hifas Quality System. Our extracts come from registered and studied strains, ensuring complete traceability and measurable efficacy.
It offers a complete range of food supplements and natural care products based on functional mushrooms such as Reishi, Cordyceps and Lion's Mane, recognized for their benefits on immunity, energy, cognitive functions and stress management.
Already the winner of over 30 international awards, the brand confirms its status as a key player in natural health.
By reinvesting over 60% of its profits in R&D and taking concrete action to promote sustainability - reforestation of over 50,000 mycorrhizal trees each year, use of renewable energies, eco-design of packaging - HIFAS da TERRA continues to grow while paving the way for its global biotechnology ambition.
To support this momentum, Thomas Marko & Associés will leverage its expertise in health, well-being and lifestyle communications to boost the brand's visibility and legitimacy on the French market.