Thomas Marko & Associés assists Mutti France with its corporate media relations strategy
Following a competitive tender, Mutti, the leading Italian brand of tomato-based products, chose Thomas Marko & Associés to help define and deploy its corporate media relations strategy in France. This choice is in line with the brand's desire to reinforce its visibility in its second largest market after Italy. With its recognized expertise in the food industry, the agency will support Mutti in promoting its model, its values and its accessible premium positioning.
Mutti, an industrial model of excellence and innovation
Since its foundation in 1899, Mutti, a family-owned Italian company, has established itself as a major industrial player in the European tomato sector. Its strength lies in an integrated model, where rapid processing (in less than 6 hours after harvesting), high quality standards and cutting-edge technology combine to guarantee products with exemplary traceability and preserved taste.
With sales of over 100 million euros in 2024 in France and Benelux, Mutti confirms the solidity of its industrial and commercial strategy. Present in France for over 12 years, Mutti has become the market leader in tomato culinary bases and the third largest brand in premium tomato sauces. This success is underpinned by a constant capacity for innovation (formats, processes, ranges adapted to specific uses), and a positioning that combines accessibility and excellence.
Building on this success, Mutti intends to pursue its development in France by strengthening its offer and consolidating its commitment to quality and innovation. With solid growth and a long-term vision, the company continues to write its history, always guided by a passion for tomatoes and respect for its 4-generation family heritage.
As part of this dynamic, Mutti aims to strengthen its presence in both the FMCG and Foodservice markets, by continuing to support foodservice professionals, who are also long-standing customers of the brand.