Ohm Énergie entrusts its media relations to Thomas Marko & Associés
Following a competition between agencies, Ohm Energie, France's 1st independent green energy supplier and 5th in France, has chosen Thomas Marko & Associés to design and deploy its media relations strategy, both nationally and territorially. A high-stakes mission of influence in a changing energy market, where affordability and energy transition are among consumers' main expectations.
Ohm Energie: a fast-growing supplier committed to low prices and the defence of purchasing power in a market under pressure
In the face of volatile energy markets and persistent tensions over electricity prices, Ohm Énergie, an independent, 100% digital player, is establishing itself as a key reference in the French electricity and gas market, offering green energy at ultra-competitive rates. Founded in 2018, the company now attracts over 280,000 individual and business customers, and is growing rapidly in a market historically dominated by traditional suppliers, with a 40% increase in its residential customers and a 250% explosion in electricity and 120% explosion in gas B2B delivery volumes (2024 figures).
Ohm Energie now aims to strengthen its presence in areas served by Local Distribution Companies (LDCs), which represent some 3 million customers. By investing in these territories, the company is promoting a modern vision of energy: accessible, local, renewable and open to competition.
In this context, Thomas Marko & Associés' mission will be to support the brand in its communications, to structure a strong discourse on the major issues facing the sector, to enhance its impact with consumers, and to strengthen its media visibility, particularly in the key regions of its development.
"In a complex and tense market, our mission is to position Ohm Energie as a useful, credible and committed player. This requires a strong, structured, localized message, focused on the general interest," says Vincent Rocenovic, the agency's Director of Strategy.