Thomas Marko & Associés help promote Parmigiano Reggiano in France
Consorzio del Formaggio Parmigiano Reggiano renews its confidence in Thomas Marko & Associés in 2025 to deploy a corporate and product media relations strategy aimed at reinforcing the premium positioning of Parmigiano Reggiano in France. The agency will support the brand in promoting its artisanal know-how, in educating consumers about its rich taste and versatility in the kitchen, and in defending its appellation against imitation products. This strategy also aims to mobilize a new generation of consumers around an authentic story, while highlighting the role of the Consortium in preserving the identity and worldwide reputation of Parmigiano Reggiano.
France, a strategic market at the forefront of European exports
In 2024, Parmigiano Reggiano achieved record sales of 3.2 billion euros, with sales growth of +9.2%, including +13.7% internationally. France emerged as the European Union's leading export market, with 14,779 tonnes sold, or 20.4% of export volumes, up +9.1% on 2023.
Thomas Marko & Associés handles corporate and product media relations, to promote the uniqueness of Parmigiano Reggiano to journalists, opinion leaders and influencers. This mission draws on the agency's recognized expertise in promoting international brands, particularly in the agri-food, appellations and gastronomic excellence sectors.
“This client confirms our ability to support brands with high added-value heritage and territorial roots in mature, strategic markets such as France. It's also the recognition of a relationship of trust built over time”, comments Thomas Marko, Founder - Associate Director of the agency.
Today, Parmigiano Reggiano enjoys a wide reach, from private tables to gourmet kitchens. In parallel with its growth, the Consortium is investing massively in marketing and communication: 28.4 million euros were spent on this in 2024, to assert its ambition to become a global iconic brand as well as protect its PDO and know-how from counterfeiting.